Pardon the Interruption
Your phone’s clock reads 8:53 a.m. What’s going on in the world? You browse your favorite news site to catch up. Scroll, scroll — Oops, you accidently tap an ad for a new streaming device — didn’t mean to do that. But, it’s funny and the product looks interesting, so you watch the entire video anyway. You bookmark the URL for reference later. This actually appears to be a product that would enhance your specific type of workflow. How convenient! But is it really a coincidence you saw this ad? Or, are there calculated marketing efforts being implemented in this digital rendezvous?
Choose from a Number of Potential Suitors
Wherever we go, our phones are within arm’s reach. It’s our resource for staying updated on current events, documenting our interests and keeping in touch with loved ones. As a result, it’s a common ground for how brands reach us — but oh, how the tables have turned. We’re no longer sitting ducks, force-fed advertisement. We decide whether to scroll past an advertisement or find out more today! With a firm grasp of this concept, entire divisions in digital marketing are exist, for the sole purpose of meticulously analyzing our web-browsing habits, spending patterns and interests in order to curate engaging content that converts our interest into sales. According to the IAB Internet Advertising Revenue Report conducted by Princewaterhouse Coopers, of the $59.6 billion spent on digital media in 2015, nearly 35 percent was poured into mobile advertising. This is a leap from 2014, which took 25 percent of $49.5 billion.
Interestingly, more than half of mobile spend is funneled into display ads. But what about them is so attractive? Their versatility. They can appear across multiple platforms for a single user, often seamlessly. That pair of shoes you had in your shopping cart while browsing your favorite online store? You might see the same advertisement pop up on the side of your Facebook page or as a banner across a blog you frequent.
The Media Equivalent of the Football Team Captain
So where does the role of video fall in mobile media spending? As
it turns out, spending for video and mobile go hand-in-hand. According to a poll from the Interactive Advertising Bureau to 360 in-house and agency marketers, about 63 percent plan to spend more on mobile video ads. Marketers spent $4.2 billion on video in 2015 alone, up 30 percent from last year. In fact, the US digital video advertising market is on track to double by 2019. Brands have caught onto this trend, with big names like Amazon and Target rolling out mobile video campaigns on Facebook, Instagram and YouTube. It’s engaging, interactive and fun — we are being fed information while being simultaneously entertained and forming a bond with brands — it’s a win-win.
What does this all mean? There’s a clear relationship between digital and mobile spending — as the former increases, so does the latter, showing no signs of slowing down. Video is also along for the ride, changing the way we interact with brands. As the courtship between video and mobile continues, it begs the question: will traditional advertising such as print stand a chance once the excitement has fizzled?
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eMarketer estimates that Brazil’s digital display ad spending will increase by 14.5% this year. Mobile ad spending in Brazil is estimated to increase 120% to $548.8 million, more than doubling its ad spending in that area.
Multimedia, Inc., a leader in international media placement, is proud to announce three important additions to its portfolio of top OOH Brazilian media. We now exclusively represent worldwide advertising for Sao Paulo Bus Shelters, Rio Harbor and Boardwalk and Airport Eco Media.
Airport Eco Media, presented by Coletiva, offers more than 1,000 advertising opportunities at 10 major airports throughout the country. Capitalizing on the green-friendly trends of consumers, Aiport Eco Media offers strategic ad placement on the towers throughout the airports that handle the collection of selective recyclable waste. Above the collection area are panels available for advertising. This provides a well-positioned viewing area for all OOH ads placed there.
South Korea consists of more than quaint fishing villages. It’s Asia’s third largest economy and has a population of 48 million people. Those 48 million people are causing advertisers to spend a significant amount on advertising, specifically for mobile.
Despite the brief slip in ad spending in 2015, South Korea has remained strong in transit advertising and is predicted to grow throughout 2016.
Are you looking to broaden your reach and increase the success of your campaigns through new advertising strategies in 2016? Since the world of marketing and advertising presents an ever-changing landscape, it’s important to stay ahead of new trends so that your campaigns grab your target audience when they are most engaged.
Most would assume that America, Europe or Asia would be a stronghold for increased activity in digital marketing. However, Latin America has taken over the highest percentage of the market reach.
When it comes to keeping the attention of your potential clients, it’s important to stay relevant. Content is a huge tool for this and personalization is key to maintaining engaging content.
Newlink Group, a Miami-based consulting firm, has launched an innovative 360-degree virtual reality campaign to promote Dominican Republic tourism at São Paulo Guarulhos International Airport (GRU) in São Paulo, Brazil. In coordination with Multimedia USA, the exclusive advertising representative of Modern Mídia and its entire media portfolio including São Paulo Guarulhos International Airport, Newlink is able to “bring the destination” to individuals through its virtual reality campaign titled Newlink Immerse.
Media Trends
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