A Modern Romance: The Mutual Attraction Between Mobile & Video Media Spending

A Modern Romance: The Mutual Attraction Between Mobile & Video Media Spending

picPardon the Interruption

Your phone’s clock reads 8:53 a.m. What’s going on in the world? You browse your favorite news site to catch up. Scroll, scroll — Oops, you accidently tap an ad for a new streaming device — didn’t mean to do that. But, it’s funny and the product looks interesting, so you watch the entire video anyway. You bookmark the URL for reference later. This actually appears to be a product that would enhance your specific type of workflow. How convenient! But is it really a coincidence you saw this ad? Or, are there calculated marketing efforts being implemented in this digital rendezvous?

 

pic 2Choose from a Number of Potential Suitors

Wherever we go, our phones are within arm’s reach. It’s our resource for staying updated on current events, documenting our interests and keeping in touch with loved ones. As a result, it’s a common ground for how brands reach us — but oh, how the tables have turned. We’re no longer sitting ducks, force-fed advertisement. We decide whether to scroll past an advertisement or find out more today! With a firm grasp of this concept, entire divisions in digital marketing are exist, for the sole purpose of meticulously analyzing our web-browsing habits, spending patterns and interests in order to curate engaging content that converts our interest into sales. According to the IAB Internet Advertising Revenue Report conducted by Princewaterhouse Coopers, of the $59.6 billion spent on digital media in 2015, nearly 35 percent was poured into mobile advertising. This is a leap from 2014, which took 25 percent of $49.5 billion.

Interestingly, more than half of mobile spend is funneled into display ads. But what about them is so attractive? Their versatility. They can appear across multiple platforms for a single user, often seamlessly. That pair of shoes you had in your shopping cart while browsing your favorite online store? You might see the same advertisement pop up on the side of your Facebook page or as a banner across a blog you frequent.

 

The Media Equivalent of the Football Team Captainpic 3

So where does the role of video fall in mobile media spending? As
it turns out, spending for video and mobile go hand-in-hand. According to a poll from the Interactive Advertising Bureau to 360 in-house and agency marketers, about 63 percent plan to spend more on mobile video ads. Marketers spent $4.2 billion on video in 2015 alone, up 30 percent from last year. In fact, the US digital video advertising market is on track to double by 2019. Brands have caught onto this trend, with big names like Amazon and Target rolling out mobile video campaigns on Facebook, Instagram and YouTube. It’s engaging, interactive and fun — we are being fed information while being simultaneously entertained and forming a bond with brands — it’s a win-win.

What does this all mean? There’s a clear relationship between digital and mobile spending — as the former increases, so does the latter, showing no signs of slowing down. Video is also along for the ride, changing the way we interact with brands. As the courtship between video and mobile continues, it begs the question: will traditional advertising such as print stand a chance once the excitement has fizzled?

 

Images:

Pixabay.com

IAB.com

Emarketer.com

 

Sources:

IAB.com

Emarketer.com

 

 

Greatest Ad Growth Areas in Brazil

Broadcast TV Prevails

Broadcast TV continues to dominate the ad market in Brazil, according to Kantar Ibope
Media and Grupo de Mídia São Paulo’s March 2016 report.

Last year, broadcast TV made up 63% of the total ad spending, which is nearly seven times the rate of increase in spending on any other medium. Pay TV, lags far behind taking up only 9.2% of the total ad spending.

Year after year, broadcast TV has been the top category for ad spending in Brazil, and an August 2014 report from Ibope shows that the gap between broadcast TV and other forms of media is growing.

This means that broadcast TV ad spending is taking up more of the ad spending year by year, while the spending on other forms of media such as newspapers are declining.

Digital on the Rise

While broadcast TV remains the leader of ad spending in Brazil, digital ad spending is growing steadily.

brazil3eMarketer estimates that Brazil’s digital display ad spending will increase by 14.5% this year. Mobile ad spending in Brazil is estimated to increase 120% to $548.8 million, more than doubling its ad spending in that area.

By 2019, mobile ad spending is expected to reach $3.75 billion, representing 64.8% of all digital ad spending in Brazil. Currently, the primary sources of total digital investments in Brazil are search and classified advertisements.

What’s Next?

Multimedia, Inc. offers both broadcast TV and digital advertisement opportunities in 31 countries, including Brazil. With over 150 global media outlets to choose from, Multimedia helps to ensure exclusive access for your media placement.

 

For more information on how Multimedia, Inc. can assist you with advertising in Brazilian markets, contact us today.

 


Image Sources:
Emarketer.com
Emarketer.com
Content Sources:
Emarketer.com
Emarketer.com
Emarketer.com
Ibope
ComScore

Top Trends in Print Advertising

trends-print-advertisingHave you grown fearful of advertising in newspapers and magazines due to the rumors you’ve heard lately? Though it is widely understood that digital advertising is the future of the marketing world, print advertising has not taken its last breath. After all, 93% of all newspaper revenue still comes from print ads.

According to Forbes Magazine, the ability to combine both digital and print advertising to appeal to a younger audience is becoming extremely effective. Utilizing integrated marketing tactics is what will see print into the next decade and beyond.

Below, we will discuss top trends to look out for in both newspaper and magazine advertising:

Fall in the East, Rise in the West

Newspaper numbers have steadily dropped over the last five years in North America and Europe, with a combined 30.1% decrease in print circulation and a combined 51.3% decrease in print ad revenues. This mirrors most research of industry specialists who state that print is lacking in recent years.

Despite this, the West is doing particularly well across the board. In the Middle East, Africa and the Asia-Pacific Region, print circulation has steadily increased. Print circulation rose by 32.7% in the past five years in the Asia-Pacific region specifically, which is largely due to the increase in India’s advertising capabilities and distribution.

Other Asia-Pacific countries that continue to see growth include:

  • China
  • Indonesia
  • Pakistan
  • Philippines
  • Thailand
  • And more

Latin America has also experienced steady growth in both print circulation and ad revenue, with a growth of 3% and 27.7% consecutively over the past five years.

Newspaper Coupon Preferences

trends-print-advertising2While certain numbers may demonstrate the fall of newspapers in the United States, a study performed by CreditCards.com showed that 37.7% of female coupons users claimed newspapers as their primary source for discounts.

Adults between the ages of 18-34 rely heavily on coupons and discounts found within newspapers and their inserts. In fact, 18.9% of this demographic use newspapers regularly to find their coupons. This number jumps to 30.2% for 35-to-40-year-olds and to 53.2% for those 65 and older.

 

What’s Next?

While the numbers remain impressive for print advertising, marketing experts will agree that all directions point to digital and mobile soon surpassing print revenue and circulation. However, many newspapers and magazines can continue to generate revenue and interest in their product with an increased presence online and the development of mobile apps.

Multimedia, Inc. offers both print and digital advertising opportunities in 31 countries. With over 150 global media outlets to choose from, Multimedia helps to ensure exclusive access for your media placement.

For more information on how Multimedia, Inc. has helped with print and digital advertisements for a variety companies, contact us today.

Images:

Emarketer

Sources:

MarketingCharts.com

Wan-IFRA.org

Blog.Realmatch.com

Emarketer.com

Multimedia, Inc. Announces 3 New Brazilian OOH Ad Representations

Otima - Bus Shelter - 4Multimedia, Inc., a leader in international media placement, is proud to announce three important additions to its portfolio of top OOH Brazilian media. We now exclusively represent worldwide advertising for Sao Paulo Bus Shelters, Rio Harbor and Boardwalk and Airport Eco Media.

Sao Paulo Bus Shelters

Sao Paulo Bus Shelters, presented by Otima, is a premium OOH opportunity in Brazil’s largest city. Due to local regulations, no billboards are allowed within the city limits.

However, these innovative and modern bus shelters are one of the very few exceptions available and are highly recognized as the best OOH media in Sao Paulo.

Rio Harbor and Boardwalk

Otima is also responsible for media placement opportunities at Porto Maravilha in Rio de Janeiro – also known as the Rio Harbor and Boardwalk. This space boasts a total of five billion square feet for OOH advertising opportunities, visible to thousands of tourists daily. Rio Harbor and Boardwalk is also home to Rio’s revamped tourism port, the Museum of Tomorrow and the Mauá Square.

Airport Eco Media

Coletiva 2Airport Eco Media, presented by Coletiva, offers more than 1,000 advertising opportunities at 10 major airports throughout the country. Capitalizing on the green-friendly trends of consumers, Aiport Eco Media offers strategic ad placement on the towers throughout the airports that handle the collection of selective recyclable waste. Above the collection area are panels available for advertising. This provides a well-positioned viewing area for all OOH ads placed there.

2016 marks 25 years of Multimedia providing worldwide media representation. We have a network of 82 agents in 31 countries across the world and operate our sales team in Orlando, Florida.

Specifically, Multimedia is the exclusive advertising representative for several leading Brazilian media, such as the general interest newspapers O Globo and O Estado de S.Paulo, the business newspaper Valor Econômico and Época magazines – Época and Época Negócios – and their digital outlets. The company also proudly represents the two major Brazilian airports Guarulhos and Viracopos on an exclusive worldwide basis.

Are you interested in advertising in any of the countries Multimedia represents? Contact us today to learn how we can position your company in front of your ideal audience.

Ad Spotlight: South Korea

South KoreaSouth Korea consists of more than quaint fishing villages. It’s Asia’s third largest economy and has a population of 48 million people. Those 48 million people are causing advertisers to spend a significant amount on advertising, specifically for mobile.

Studies predict that there will be a digital ad investment of over $2.94 billion in South Korea for 2016. That will equal 28.4% of all paid media spending globally.

Below, we will compare out-of-home (OOH) ad spending with mobile ad spending and discuss how they are each holding their own:

Out-of-Home Ad Spending

Media Spending in South KoreaDespite the brief slip in ad spending in 2015, South Korea has remained strong in transit advertising and is predicted to grow throughout 2016.

According to the Korea Broadcast Advertising Corporation, transit advertising is expected to increase by 3.1%, equaling an estimated $420.8 million in ad spend. Though the growth may be slow, it is expected to remain steady.

However, it is vital to keep in mind that digital ad spending, particularly mobile, is surpassing most OOH ad spending, as well as a variety of other mediums, throughout the world. South Korea is no exception.

Mobile Ad Spending

As predicted, mobile display ad spending is still on the rise. Researchad believes advertisers in South Korea will spend more on in-app ads than regular mobile display, with a predicted spend of $1.1 trillion on in-app mobile display.

Even more impressive is that eMarketer expects ad spending to rise even further, with a predicted 30% increase. Even though search ad spending is growing faster than display, that difference will disappear in years to come, with search ad spending in the lead. Ad spending growth is expected to remain in the double digits until 2019. 

What’s Next?

Multimedia is skilled at providing a wide variety of global advertising for newspapers, out-of-home advertisements and a variety of digital ads. We provide exclusive access to media placement for the biggest channels in over 150 global media outlets.

To learn more about how Multimedia, Inc. can help your company advertise in South Korean markets, contact us today.

Images:

Media Ad Spending in South Korea

South Korea

Sources:

Emarketer.com

3 Advertising Trends to Prepare for in 2016

treeAre you looking to broaden your reach and increase the success of your campaigns through new advertising strategies in 2016? Since the world of marketing and advertising presents an ever-changing landscape, it’s important to stay ahead of new trends so that your campaigns grab your target audience when they are most engaged.

Here are three of the latest advertising trends to consider in your strategies for 2016:

Latin America’s Continued Advertising Boom

southMost would assume that America, Europe or Asia would be a stronghold for increased activity in digital marketing. However, Latin America has taken over the highest percentage of the market reach.

In 2013, advertising spend in Latin America grew faster than in any other region, according to Nielsen’s Global AdView Plus. In the past year, Latin America’s digital advertising reach grew by 97 percent and it’s continued to rise in 2016.

Consumers’ continued activity on the Internet is a direct link to the increased boom for advertising. More advertisements are being consumed in Latin America, which means there is a greater chance of directly reaching your target audience.

Personalized Campaigns

checkWhen it comes to keeping the attention of your potential clients, it’s important to stay relevant. Content is a huge tool for this and personalization is key to maintaining engaging content.

There have been many innovations to technology for enabling this personalization, from first name auto population to segmented testing. Personalization, through every aspect of advertising and marketing, can help to increase long-term customer engagement with your brand or company. You will be creating customers who are not only loyal, but also deeply engaged. This is important for generating leads and potentially turning those leads into customers.

All-Time Rise of Digital Content’s Popularityposting

We live in an on-demand society where consumers want what they want, when they want it. With over three billion Internet users in the world, it’s no wonder that digital content is gaining in popularity. After all, mobile content now makes up 1/5 of global traffic. Desktop traffic, however, has been steadily declining in recent years.

With the growing popularity of on-demand digital content, businesses are beginning to see how significant of a revenue generator digital advertising can be.

What’s Next?

With these predicted trends in 2016, it’s important to develop a strong media placement strategy. Multimedia is experienced in executing personal and compelling campaigns that incorporate digital content so that your advertisements in Latin America are finely targeted and captivating.

To learn more about how Multimedia, Inc. can help you incorporate these trends, contact us today.

Images:

pixelcreatures

jarmoluk

geralt

McLac2000

Sources:

Adweek.com

CNBC.com

SocialMediaToday.com

Multimedia, Inc. Celebrates 25 Years of International Media Placement

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Multimedia, Inc. welcomes the New Year by proudly celebrating 25 years of helping clients with international media placement. Founded in the U.S. in 1991, our company began by representing the leading Brazilian newspaper O Globo, on an exclusive basis. Beyond this, we have dedicated our practice to excellence in forefront business views toward new technologies of communication.

As one of the first media placement companies to understand and promote digital media as the next frontier, our company is no stranger to innovation. This was evident in 1995, when we followed the first steps towards economic globalization by initiating an international expansion and forming a worldwide network of agents. We now operate with 82 highly experienced agents in 31 countries around the globe.

Since 1998, our company has been the absolute worldwide leader of Brazilian media representation, with the addition of leading media such as O Estado de S. Paulo, Lance! and later on, Valor Econômico. In 2000, we created the first and only pan regional business newspaper package in Latin America – the Business Newspapers Group (BNG). This unique package, which encompasses the leading business newspapers of Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela, achieved immediate success upon its launch and continues to flourish.

Beyond Latin America, we also started a program to represent European, Asian and Middle Eastern media to the Americas in 2003. With the addition of the Hindustan Times of India in 2004, the People’s Daily of China in 2005 and the Izvestia of Russia in 2006, we became the only company in the U.S. to represent media from all BRIC (Brazil, Russia, India and China) economies. Besides our original Latin American titles, we currently represent leading media from 26 countries.

In 2007 and 2008, we expanded our sales and media relations department to better handle the continued growth and volume of sales, as well as to provide better support to advertisers and business partners.

Our propelled growth and continued success over the last 25 years demonstrates that our company is the expert at helping businesses achieve exclusive, worldwide media placement. For information on our available opportunities and advertising packages, contact us today.