O Globo, one of the Brazilian media publishers Multimedia represents, is launching a completely redesigned website this month. This comes at a great time, in conjunction and celebration for the start of the World Cup in Brazil.
O Globo’s new website will feature:
This revamp reinforces O Globo’s position as a digital pioneer as well as being an established medium for diverse advertising campaigns in Brazil and around the world. You can choose targeted digital campaigns with innovative or traditional formats on O Globo’s new website design this summer. Find the O Globo digital media package for you here .
O Globo projects they will reach 22 million unique visitors per month. Reaching that height will mean a 25% increase in O Globo’s audience. They also predict their users will stay 25% longer on their website as the changes make the website more user friendly with increased content and readability.
Brazilian Advertising and the World Cup
This initiative isn’t surprising as we previously discovered that growth in internet use and digital marketing is one of three major trends in Brazilian advertising and media. The industry in Brazil is an obvious topic of interest for us due to the World Cup this year and Summer Olympics in 2016. Everyone is looking forward to see how these events stack up to the Super Bowl and Sochi Olympics.
There is still time to plan ahead for the 2016 Olympics and take advantage of the benefits of O Globo’s new website design. See why planning ahead is important and more about Rio 2016.