Ad Spotlight: South Korea

South KoreaSouth Korea consists of more than quaint fishing villages. It’s Asia’s third largest economy and has a population of 48 million people. Those 48 million people are causing advertisers to spend a significant amount on advertising, specifically for mobile.

Studies predict that there will be a digital ad investment of over $2.94 billion in South Korea for 2016. That will equal 28.4% of all paid media spending globally.

Below, we will compare out-of-home (OOH) ad spending with mobile ad spending and discuss how they are each holding their own:

Out-of-Home Ad Spending

Media Spending in South KoreaDespite the brief slip in ad spending in 2015, South Korea has remained strong in transit advertising and is predicted to grow throughout 2016.

According to the Korea Broadcast Advertising Corporation, transit advertising is expected to increase by 3.1%, equaling an estimated $420.8 million in ad spend. Though the growth may be slow, it is expected to remain steady.

However, it is vital to keep in mind that digital ad spending, particularly mobile, is surpassing most OOH ad spending, as well as a variety of other mediums, throughout the world. South Korea is no exception.

Mobile Ad Spending

As predicted, mobile display ad spending is still on the rise. Researchad believes advertisers in South Korea will spend more on in-app ads than regular mobile display, with a predicted spend of $1.1 trillion on in-app mobile display.

Even more impressive is that eMarketer expects ad spending to rise even further, with a predicted 30% increase. Even though search ad spending is growing faster than display, that difference will disappear in years to come, with search ad spending in the lead. Ad spending growth is expected to remain in the double digits until 2019. 

What’s Next?

Multimedia is skilled at providing a wide variety of global advertising for newspapers, out-of-home advertisements and a variety of digital ads. We provide exclusive access to media placement for the biggest channels in over 150 global media outlets.

To learn more about how Multimedia, Inc. can help your company advertise in South Korean markets, contact us today.


Media Ad Spending in South Korea

South Korea



Multimedia, Inc. Celebrates 25 Years of International Media Placement

Multimedia, Inc. welcomes the New Year by proudly celebrating 25 years of helping clients with international media placement. Founded in the U.S. in 1991, our company began by representing the leading Brazilian newspaper O Globo, on an exclusive basis. Beyond this, we have dedicated our practice to excellence in forefront business views toward new technologies of communication.

As one of the first media placement companies to understand and promote digital media as the next frontier, our company is no stranger to innovation. This was evident in 1995, when we followed the first steps towards economic globalization by initiating an international expansion and forming a worldwide network of agents. We now operate with 82 highly experienced agents in 31 countries around the globe.

Since 1998, our company has been the absolute worldwide leader of Brazilian media representation, with the addition of leading media such as O Estado de S. Paulo, Lance! and later on, Valor Econômico. In 2000, we created the first and only pan regional business newspaper package in Latin America – the Business Newspapers Group (BNG). This unique package, which encompasses the leading business newspapers of Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela, achieved immediate success upon its launch and continues to flourish.

Beyond Latin America, we also started a program to represent European, Asian and Middle Eastern media to the Americas in 2003. With the addition of the Hindustan Times of India in 2004, the People’s Daily of China in 2005 and the Izvestia of Russia in 2006, we became the only company in the U.S. to represent media from all BRIC (Brazil, Russia, India and China) economies. Besides our original Latin American titles, we currently represent leading media from 26 countries.

In 2007 and 2008, we expanded our sales and media relations department to better handle the continued growth and volume of sales, as well as to provide better support to advertisers and business partners.

Our propelled growth and continued success over the last 25 years demonstrates that our company is the expert at helping businesses achieve exclusive, worldwide media placement. For information on our available opportunities and advertising packages, contact us today.