Newlink Group, in Coordination with Multimedia, Inc., Launches Innovative Virtual Reality Campaign

Sao PauloNewlink Group, a Miami-based consulting firm, has launched an innovative 360-degree virtual reality campaign to promote Dominican Republic tourism at São Paulo Guarulhos International Airport (GRU) in São Paulo, Brazil. In coordination with Multimedia USA, the exclusive advertising representative of Modern Mídia and its entire media portfolio including São Paulo Guarulhos International Airport, Newlink is able to “bring the destination” to individuals through its virtual reality campaign titled Newlink Immerse.

In addition to São Paulo Guarulhos International Airport, Newlink Immerse has been launched in Bogota’s international airport as well as at a prominent shopping center in Buenos Aires. Individuals are able stop at the modern and branded Dominican Republic booths to charge their phones, rest and immerse themselves in the destination through a two-minute video highlighting the cities of Puerto Plata and Samaná. After individuals experience the 360-degree excitement of what it’s like to visit both cities, they are able to share their experience with friends, log into the destination’s app and learn more about the Dominican Republic so they are equipped with the tools to plan their next vacation in paradise.

Newlink’s media placement at São Paulo Guarulhos Airport was facilitated by our company, as we recently announced exclusive representation of Modern Mídia’s portfolio, including GRU, in August. As a leading U.S.-based international media representative, our partnership with Modern Mídia has allowed us to increase our clients’ presence in Brazil while expanding our international network.

At Multimedia, we have assisted clients such as Newlink Group in launching innovative and industry-changing campaigns in international markets for over 20 years. We are the exclusive representative for various Brazilian media, such as general interest newspapers O Globo and O Estado de S. Paulo, the business newspaper Valor Economico and Época magazines, Época and Época Negócios.

To learn more about our international media placements, including our exclusive representation of Modern Mídia, click here.

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