We are pleased to announce our exclusive advertising representation of Modern Mídia and its entire media portfolio, including São Paulo Guarulhos International Airport in Brazil’s most populous and wealthiest state. As a leading U.S.-based international media representative, our new partnership with Modern Mídia will allow us to increase our clients’ presence in Brazil while expanding our international network.
São Paulo Guarulhos International Airport, known as GRU, is the largest international airport in Latin America. Serving over 100,000 passengers per day and nearly 40 million passengers in 2014, GRU has recently expanded by constructing passenger Terminal 3 and adding additional taxiways. The latest research conducted by Ipsos found that 70 percent of GRU’s passengers belong to the upper and middle socioeconomic classes.
Modern Mídia, majority owned by the Bandeirantes TV Network, operates some of the best out-of-home (OOH) facilities in Brazil. The addition of Modern Mídia represents an important step towards our goal to increase our presence in Brazil and to facilitate advertisement placement from the U.S., Europe, Asia and Latin America.
At Multimedia, we have over 20 years of experience serving advertising agencies and direct accounts. We are the exclusive representative for Brazilian media, such as the general interest newspapers O Globo and O Estado de S. Paulo, the business newspaper Valor Economico and Época magazines – Época and Época Negócios.
Our company is the only exclusive media representative in the U.S. that represents leading media from all BRIC countries – Brazil, Russia, India and China. We have a network of 82 agents in 31 countries across the world, and are headquartered in Orlando, Florida.