Consumer spending in India is expected to grow to $4.2 trillion by 2017, four times what it is now. Having one of the fastest growing major economies in the world, India is considered a “newly industrialized country,” meaning it’s experiencing rapid growth economically and population-wise. A multi-ethnic society and considerable brand awareness among the populous youth demographic contribute to India’s hunger for technology and openness to new ideas.
With over 1.2 billion people living in India, the opportunities to broaden your advertising horizons are plentiful. To help you take advantage of the abundant opportunities, here are the top media outlets to target in India for 2015.
While the print industry may be struggling in the United States, it’s thriving in India. In 2015, print newspapers and magazines will take up the largest amount of advertising dollars for the fourth consecutive year in a row. This will leave print advertising with 40 percent of overall advertising spend, making it the most advantageous media outlet in India.
One of India’s most popular publications is Hindustan Times, the main general English language newspaper of New Delhi. With four local editions and remote satellite prints, the magazine has full leadership in the northern, eastern and central regions of the country, making it one of the most coveted publications in southern Asia.
Popular publications like Hindustan Times will contribute to the total growth for print in 2015, which is expected to rise 5.3 percent. This will be attained by the influx of new regional editions of publications and increased government spending.
Second only to print, television advertising controls 38 percent of the advertising market. The ICC Cricket World Cup will contribute greatly to this total spend in 2015, with more than 1 billion fans around the world expect to tune in. As a whole, the growth for television advertisements is expected to increase by 9.5 percent this year.
India is seeing the total digitization of cable television nearing completion as well as an increase in precise geo-targeting capabilities which are expected to help aid television advertising growth in 2015 and beyond.
Digital advertising has experienced great momentum in India over the last five years due to the increasing popularity of mobile devices. Currently registering with the highest percentage of growth, digital controls 12.5 percent of the advertising market and is larger than out-of-home, cinema and radio advertising combined. India’s increasing population with a high disposable income could lead to approximately 80 million transactions on the Internet by 2020, making e-commerce a booming industry in the area.
India’s overall advertising industry is expected to grow 9.6 percent in 2015. Growing innovation in digital and steady numbers in print readership will continue to support ad revenue, making the country one to keep on your radar for current and future advertising endeavors.
Stay tuned to our blog to discover which country will be next for a projected increase in advertising opportunities.
For more information about advertising opportunities in India, like placement in Hindustan Times, contact us today.