Top Trends in Print Advertising

trends-print-advertisingHave you grown fearful of advertising in newspapers and magazines due to the rumors you’ve heard lately? Though it is widely understood that digital advertising is the future of the marketing world, print advertising has not taken its last breath. After all, 93% of all newspaper revenue still comes from print ads.

According to Forbes Magazine, the ability to combine both digital and print advertising to appeal to a younger audience is becoming extremely effective. Utilizing integrated marketing tactics is what will see print into the next decade and beyond.

Below, we will discuss top trends to look out for in both newspaper and magazine advertising:

Fall in the East, Rise in the West

Newspaper numbers have steadily dropped over the last five years in North America and Europe, with a combined 30.1% decrease in print circulation and a combined 51.3% decrease in print ad revenues. This mirrors most research of industry specialists who state that print is lacking in recent years.

Despite this, the West is doing particularly well across the board. In the Middle East, Africa and the Asia-Pacific Region, print circulation has steadily increased. Print circulation rose by 32.7% in the past five years in the Asia-Pacific region specifically, which is largely due to the increase in India’s advertising capabilities and distribution.

Other Asia-Pacific countries that continue to see growth include:

  • China
  • Indonesia
  • Pakistan
  • Philippines
  • Thailand
  • And more

Latin America has also experienced steady growth in both print circulation and ad revenue, with a growth of 3% and 27.7% consecutively over the past five years.

Newspaper Coupon Preferences

trends-print-advertising2While certain numbers may demonstrate the fall of newspapers in the United States, a study performed by CreditCards.com showed that 37.7% of female coupons users claimed newspapers as their primary source for discounts.

Adults between the ages of 18-34 rely heavily on coupons and discounts found within newspapers and their inserts. In fact, 18.9% of this demographic use newspapers regularly to find their coupons. This number jumps to 30.2% for 35-to-40-year-olds and to 53.2% for those 65 and older.

 

What’s Next?

While the numbers remain impressive for print advertising, marketing experts will agree that all directions point to digital and mobile soon surpassing print revenue and circulation. However, many newspapers and magazines can continue to generate revenue and interest in their product with an increased presence online and the development of mobile apps.

Multimedia, Inc. offers both print and digital advertising opportunities in 31 countries. With over 150 global media outlets to choose from, Multimedia helps to ensure exclusive access for your media placement.

For more information on how Multimedia, Inc. has helped with print and digital advertisements for a variety companies, contact us today.

Images:

Emarketer

Sources:

MarketingCharts.com

Wan-IFRA.org

Blog.Realmatch.com

Emarketer.com

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Multimedia, Inc. Announces 3 New Brazilian OOH Ad Representations

Otima - Bus Shelter - 4Multimedia, Inc., a leader in international media placement, is proud to announce three important additions to its portfolio of top OOH Brazilian media. We now exclusively represent worldwide advertising for Sao Paulo Bus Shelters, Rio Harbor and Boardwalk and Airport Eco Media.

Sao Paulo Bus Shelters

Sao Paulo Bus Shelters, presented by Otima, is a premium OOH opportunity in Brazil’s largest city. Due to local regulations, no billboards are allowed within the city limits.

However, these innovative and modern bus shelters are one of the very few exceptions available and are highly recognized as the best OOH media in Sao Paulo.

Rio Harbor and Boardwalk

Otima is also responsible for media placement opportunities at Porto Maravilha in Rio de Janeiro – also known as the Rio Harbor and Boardwalk. This space boasts a total of five billion square feet for OOH advertising opportunities, visible to thousands of tourists daily. Rio Harbor and Boardwalk is also home to Rio’s revamped tourism port, the Museum of Tomorrow and the Mauá Square.

Airport Eco Media

Coletiva 2Airport Eco Media, presented by Coletiva, offers more than 1,000 advertising opportunities at 10 major airports throughout the country. Capitalizing on the green-friendly trends of consumers, Aiport Eco Media offers strategic ad placement on the towers throughout the airports that handle the collection of selective recyclable waste. Above the collection area are panels available for advertising. This provides a well-positioned viewing area for all OOH ads placed there.

2016 marks 25 years of Multimedia providing worldwide media representation. We have a network of 82 agents in 31 countries across the world and operate our sales team in Orlando, Florida.

Specifically, Multimedia is the exclusive advertising representative for several leading Brazilian media, such as the general interest newspapers O Globo and O Estado de S.Paulo, the business newspaper Valor Econômico and Época magazines – Época and Época Negócios – and their digital outlets. The company also proudly represents the two major Brazilian airports Guarulhos and Viracopos on an exclusive worldwide basis.

Are you interested in advertising in any of the countries Multimedia represents? Contact us today to learn how we can position your company in front of your ideal audience.