Advertising Spotlight: Mexico in 2015

Our advertising spotlight for September is focused on the vibrant nation of Mexico, one of Latin America’s top markets. Mexico boasts a free market economy with a mixture of modern and outmoded industry and agriculture. Recent administration has expanded competition in seaports, railroads, telecommunications, electricity, natural gas distribution and airports. Economic activity is projected to accelerate through 2017, with GDP growth strengthening from 2.9 percent in 2015 to 3.5 percent in 2017.

MexicoMedia Trends

As of mid-2015, Mexico has 51 million Internet users with a 41 percent penetration rate. Mexico has the second largest digital population in Latin America, with mobile advertising accounting for 30 percent of the country’s digital advertising spending. Seventy seven percent of Mexico’s digital population watches online videos, making it a global leader in online video consumption.

While digital media continues to grow in Mexico, traditional media remain large and influential outlets to advertise in. With almost 1,500 radio stations, over 400 newspapers and 1,600 magazines, Mexico offers businesses a variety of advertising opportunities.

Landscape

Mexico has a great range of vegetation zones and natural environments. With its rugged and mountainous topography, countless microclimates can be found throughout the country. Bordering the Caribbean, Pacific Ocean, United States, Belize and Guatemala, Mexico is a hub for businesses throughout North, Middle and South America.

Economy

Mexico is the 15th largest economy in the world and 11th largest when taking power purchasing parity into account. In 2015, economic growth is forecasted to rebound to almost four percent. Due to rising wages within the U.S., Mexico recently gained global competitiveness as an automobile exporter with companies such as Volkswagen, Toyota and General Motors increasing their production within the country. With its recent economic growth, Mexico is an emerging market with diverse advertising opportunities within.

Media Outlet Showcase – The Luxe and Class Magazine

The Luxe and Class Magazine is the leading luxury magazine of Mexico. Published bi-monthly, the magazine has a circulation of nearly 30,000 throughout the country. As a unique concept that reflects the essence of luxury, 93 percent of readers have a college degree or higher and 72 percent of readers belong to the country’s upper class. Readers regard The Luxe and Class as a quality source for luxury trends and news.

If you would like to learn more about advertising in Mexico or with The Luxe and Class Magazine, contact us.

Sources:

http://www.worldbank.org/en/country/mexico/overview

http://www.startupoverseas.co.uk/starting-a-business-in-mexico/marketing-a-business.html

https://agenda.weforum.org/2015/05/top-10-things-to-know-about-the-mexican-economy/

Image: “Palacio de Bellas Artes” https://www.flickr.com/photos/66208256@N00/404023488