Multimedia, Inc. Announces 3 New Brazilian OOH Ad Representations

Otima - Bus Shelter - 4Multimedia, Inc., a leader in international media placement, is proud to announce three important additions to its portfolio of top OOH Brazilian media. We now exclusively represent worldwide advertising for Sao Paulo Bus Shelters, Rio Harbor and Boardwalk and Airport Eco Media.

Sao Paulo Bus Shelters

Sao Paulo Bus Shelters, presented by Otima, is a premium OOH opportunity in Brazil’s largest city. Due to local regulations, no billboards are allowed within the city limits.

However, these innovative and modern bus shelters are one of the very few exceptions available and are highly recognized as the best OOH media in Sao Paulo.

Rio Harbor and Boardwalk

Otima is also responsible for media placement opportunities at Porto Maravilha in Rio de Janeiro – also known as the Rio Harbor and Boardwalk. This space boasts a total of five billion square feet for OOH advertising opportunities, visible to thousands of tourists daily. Rio Harbor and Boardwalk is also home to Rio’s revamped tourism port, the Museum of Tomorrow and the Mauá Square.

Airport Eco Media

Coletiva 2Airport Eco Media, presented by Coletiva, offers more than 1,000 advertising opportunities at 10 major airports throughout the country. Capitalizing on the green-friendly trends of consumers, Aiport Eco Media offers strategic ad placement on the towers throughout the airports that handle the collection of selective recyclable waste. Above the collection area are panels available for advertising. This provides a well-positioned viewing area for all OOH ads placed there.

2016 marks 25 years of Multimedia providing worldwide media representation. We have a network of 82 agents in 31 countries across the world and operate our sales team in Orlando, Florida.

Specifically, Multimedia is the exclusive advertising representative for several leading Brazilian media, such as the general interest newspapers O Globo and O Estado de S.Paulo, the business newspaper Valor Econômico and Época magazines – Época and Época Negócios – and their digital outlets. The company also proudly represents the two major Brazilian airports Guarulhos and Viracopos on an exclusive worldwide basis.

Are you interested in advertising in any of the countries Multimedia represents? Contact us today to learn how we can position your company in front of your ideal audience.

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Ad Spotlight: South Korea

South KoreaSouth Korea consists of more than quaint fishing villages. It’s Asia’s third largest economy and has a population of 48 million people. Those 48 million people are causing advertisers to spend a significant amount on advertising, specifically for mobile.

Studies predict that there will be a digital ad investment of over $2.94 billion in South Korea for 2016. That will equal 28.4% of all paid media spending globally.

Below, we will compare out-of-home (OOH) ad spending with mobile ad spending and discuss how they are each holding their own:

Out-of-Home Ad Spending

Media Spending in South KoreaDespite the brief slip in ad spending in 2015, South Korea has remained strong in transit advertising and is predicted to grow throughout 2016.

According to the Korea Broadcast Advertising Corporation, transit advertising is expected to increase by 3.1%, equaling an estimated $420.8 million in ad spend. Though the growth may be slow, it is expected to remain steady.

However, it is vital to keep in mind that digital ad spending, particularly mobile, is surpassing most OOH ad spending, as well as a variety of other mediums, throughout the world. South Korea is no exception.

Mobile Ad Spending

As predicted, mobile display ad spending is still on the rise. Researchad believes advertisers in South Korea will spend more on in-app ads than regular mobile display, with a predicted spend of $1.1 trillion on in-app mobile display.

Even more impressive is that eMarketer expects ad spending to rise even further, with a predicted 30% increase. Even though search ad spending is growing faster than display, that difference will disappear in years to come, with search ad spending in the lead. Ad spending growth is expected to remain in the double digits until 2019. 

What’s Next?

Multimedia is skilled at providing a wide variety of global advertising for newspapers, out-of-home advertisements and a variety of digital ads. We provide exclusive access to media placement for the biggest channels in over 150 global media outlets.

To learn more about how Multimedia, Inc. can help your company advertise in South Korean markets, contact us today.

Images:

Media Ad Spending in South Korea

South Korea

Sources:

Emarketer.com

Understanding Modern Out-of-Home Advertising

The Out-of-Home (OOH) industry is constantly evolving as consumers are spending more time on-the-go. Currently, the average person is exposed to at least 14 minutes of OOH media per week and this number is expected to increase to 20 minutes by 2017.

OOH ads increase purchasing behavior and create captive audiences, as consumers are 41 percent more receptive to ads in public places than at home. Below are two of the biggest, modern formats in OOH advertising to consider.

Digitalizing Displays

digital-oohWith everything going digital, it was inevitable that the traditional method of OOH advertising would experiment in developing a more modern appeal. Digital Out-of-Home (DOOH) ads have transformed the industry by incorporating the latest technology to exhibit engaging displays, vibrant screens, interactive experiences and more.

Indoor digital ads in venues like malls, airports and restaurants are often the most effective digital campaigns as consumers are either in a waiting mindset that allows for distractions, or they are open to browsing for items to purchase. Some of the most successful uses of DOOH ads include:

  • Mall kiosks with changing displays
  • Gas pumps with screens offering specials
  • Portable digital displays, like charging stations

DOOH ads also allow for more flexibility than stationary OOH campaigns since they can adapt to suit their environment. The technology behind DOOH makes it easy to alter a campaign’s targeting and messaging to fit to peak consumer traffic times.

Mobile Geotargeting

One of the best ways for a company to connect with a consumer on-the-go is to incorporate the device that never leaves their side into marketing initiatives. The current obsession with smartphones has only enhanced the effectiveness of OOH ads, with more than 40 percent of consumers having looked up information on their phones immediately after seeing an OOH ad.

mobile-ooh-adsThrough geofencing technology, a location-based targeting ability that allows advertisers to define a virtual perimeter around a location, companies can send custom offers and messages to consumers’ mobile phones when they are within a certain distance of their store.

For example, if a consumer is near his favorite retailer, the business can send him coupons or messages that will entice him to visit. Certain apps will also send popup notifications to mobile phones when users who opt in to messaging are near their locations. These mobile notifications eliminate the “out of sight, out of mind” concept and put brands right in front of consumers when they are most likely to buy.

Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a mobile coupon while shopping, making geofencing one of the top targeting tools to use in your campaigns.

From customized street furniture to interactive displays, the ability to captivate new audiences with OOH advertising has become limitless. When developing your campaign, remember that creativity is king and mobile-friendliness is expected in order for high engagement.

For information about the OOH advertising opportunities in bustling malls and airports we can help you take advantage of, contact us today.

Data Sources:

iab

Image Sources:

Boris Dzhingarov via photopin cc

Garry Knght via photopin cc