Top Trends in Print Advertising

trends-print-advertisingHave you grown fearful of advertising in newspapers and magazines due to the rumors you’ve heard lately? Though it is widely understood that digital advertising is the future of the marketing world, print advertising has not taken its last breath. After all, 93% of all newspaper revenue still comes from print ads.

According to Forbes Magazine, the ability to combine both digital and print advertising to appeal to a younger audience is becoming extremely effective. Utilizing integrated marketing tactics is what will see print into the next decade and beyond.

Below, we will discuss top trends to look out for in both newspaper and magazine advertising:

Fall in the East, Rise in the West

Newspaper numbers have steadily dropped over the last five years in North America and Europe, with a combined 30.1% decrease in print circulation and a combined 51.3% decrease in print ad revenues. This mirrors most research of industry specialists who state that print is lacking in recent years.

Despite this, the West is doing particularly well across the board. In the Middle East, Africa and the Asia-Pacific Region, print circulation has steadily increased. Print circulation rose by 32.7% in the past five years in the Asia-Pacific region specifically, which is largely due to the increase in India’s advertising capabilities and distribution.

Other Asia-Pacific countries that continue to see growth include:

  • China
  • Indonesia
  • Pakistan
  • Philippines
  • Thailand
  • And more

Latin America has also experienced steady growth in both print circulation and ad revenue, with a growth of 3% and 27.7% consecutively over the past five years.

Newspaper Coupon Preferences

trends-print-advertising2While certain numbers may demonstrate the fall of newspapers in the United States, a study performed by showed that 37.7% of female coupons users claimed newspapers as their primary source for discounts.

Adults between the ages of 18-34 rely heavily on coupons and discounts found within newspapers and their inserts. In fact, 18.9% of this demographic use newspapers regularly to find their coupons. This number jumps to 30.2% for 35-to-40-year-olds and to 53.2% for those 65 and older.


What’s Next?

While the numbers remain impressive for print advertising, marketing experts will agree that all directions point to digital and mobile soon surpassing print revenue and circulation. However, many newspapers and magazines can continue to generate revenue and interest in their product with an increased presence online and the development of mobile apps.

Multimedia, Inc. offers both print and digital advertising opportunities in 31 countries. With over 150 global media outlets to choose from, Multimedia helps to ensure exclusive access for your media placement.

For more information on how Multimedia, Inc. has helped with print and digital advertisements for a variety companies, contact us today.





3 Advertising Trends to Prepare for in 2016

treeAre you looking to broaden your reach and increase the success of your campaigns through new advertising strategies in 2016? Since the world of marketing and advertising presents an ever-changing landscape, it’s important to stay ahead of new trends so that your campaigns grab your target audience when they are most engaged.

Here are three of the latest advertising trends to consider in your strategies for 2016:

Latin America’s Continued Advertising Boom

southMost would assume that America, Europe or Asia would be a stronghold for increased activity in digital marketing. However, Latin America has taken over the highest percentage of the market reach.

In 2013, advertising spend in Latin America grew faster than in any other region, according to Nielsen’s Global AdView Plus. In the past year, Latin America’s digital advertising reach grew by 97 percent and it’s continued to rise in 2016.

Consumers’ continued activity on the Internet is a direct link to the increased boom for advertising. More advertisements are being consumed in Latin America, which means there is a greater chance of directly reaching your target audience.

Personalized Campaigns

checkWhen it comes to keeping the attention of your potential clients, it’s important to stay relevant. Content is a huge tool for this and personalization is key to maintaining engaging content.

There have been many innovations to technology for enabling this personalization, from first name auto population to segmented testing. Personalization, through every aspect of advertising and marketing, can help to increase long-term customer engagement with your brand or company. You will be creating customers who are not only loyal, but also deeply engaged. This is important for generating leads and potentially turning those leads into customers.

All-Time Rise of Digital Content’s Popularityposting

We live in an on-demand society where consumers want what they want, when they want it. With over three billion Internet users in the world, it’s no wonder that digital content is gaining in popularity. After all, mobile content now makes up 1/5 of global traffic. Desktop traffic, however, has been steadily declining in recent years.

With the growing popularity of on-demand digital content, businesses are beginning to see how significant of a revenue generator digital advertising can be.

What’s Next?

With these predicted trends in 2016, it’s important to develop a strong media placement strategy. Multimedia is experienced in executing personal and compelling campaigns that incorporate digital content so that your advertisements in Latin America are finely targeted and captivating.

To learn more about how Multimedia, Inc. can help you incorporate these trends, contact us today.